通过EFL(非母语英语教学)，从EFL到BELF（商务英语作为通用语言）

光华讲坛——社会名流与企业家论坛第6706期

主题：通过EFL(非母语英语教学)，从EFL到BELF（商务英语作为通用语言）

主讲人：Franca Poppi教授

主持人：张家瑞教授

时间：12月11日 16:00-17:30

举办地点：腾讯会议：606-652-190

主办单位：bat365官网登录入口外国语学院 国际交流与合作处 科研处

主讲人简介：

Franca Poppi是摩德纳-雷焦·艾米利亚大学英语语言学和翻译学的正教授，同时也是该大学语言中心的主任。Franca Poppi教授是Profile Journal，Issues in Teachers' Professional Development等学术期刊的顾问委员会成员，也是《亚洲ESP期刊》和《语言学与文学研究期刊》等国际国际期刊的审稿小组成员。此前，她致力于研究话语的互动特征，特别是在学术环境下（经济学和市场营销教科书）和法律语言，如今她将研究兴趣转向了跨文化交际。英语在企业书面交流和企业网站中广为使用，对于多元文化背景的受众而言，是一中常见的交流工具。因此，Franca Poppi教授特别关注英语作为国际通用语言的问题。她察觉到了企业需要平衡地方文化特性和全球吸引力，于是研究了商务英语在航空业的应用，调查了不同航空公司（达美航空、日航和阿提哈德航空）在保护环境方面的积极性，并将其记录在企业社会责任报告中。

Franca Poppi is Full Professor of English Linguistics and Translation at the University of Modena and Modena and Reggio Emilia, where she is also the Director of the University Language Centre. She is on the Advisory Board of the Profile Journal, Issues in Teachers' Professional Development and is also a member of the review team of other international Journals, such as, for instance, the Asian ESP Journal and the Journal of Linguistics and Literature Studies. After studying the interactional features of discourse, with particular reference to academic settings (economics and marketing textbooks) and the language of the law, she moved her research interests towards intercultural communication. In particular, she has been focusing on English as an international lingua franca, as it is used in written corporate communication and corporate web-sites as a common means of communication to address multiple and multicultural audiences. Paying attention to companies' need to balance local cultural identity and global appeal, she has investigated Business English in the aviation industry, exploring the proactivity of different airlines' (Delta, JAL and Etihad) in the preservation of the environment, as documented in their CSR reports.

内容简介：

全球化使人类的活动范围扩大到了世界各地，为人类事务的组织形式带来了天翻地覆的改变。随着国际联系的加强，找到一种能让天南海北商业伙伴沟通交流的通用语言愈发重要。

当今时代，英语已成为世界各地用于交流的首选联络语言。鉴于目前的情况，非母语英语教学（ELT）中，不可能再沿用英国或美国的传统，因为英语在成为国际交流的语言时，不可避免地收到了其世界各地使用者的影响。被国际使用者所采用的同时，也不可避免地被他们所适应。为了阐明“成功的全球交流”特点，本讲座将重点讨论学生要成为高效专业人员，必须掌握的不同层次能力。

Globalization has drastically transformed the organization of human affairs, by expanding people's activities across regions and continents, The intensification of worldwide relations has inevitably highlighted the need to find a common language to be used for contacts with business partners living in widely different and distant places.

In present times, English has become the preferred contact language employed for communication purposes all around the world. Therefore, given the present situation, in ELT (English Language Teaching) it is not possible to fall back on the traditions of British or US orientation, as English, by being adopted by international speakers, is inevitably also adapted by them. In order to provide a characterization of “successful global communication”, the present lecture will focus on the different layers of competence that students have to master, in order to become efficient professionals.